After taking a deep dive into Hello Movies, we planned a number of structural revisions that would take this series to the next level. We identified the need for stronger thematic throughlines and tightened up the format to deliver targeted, organized episodes with the kind of rock-solid storytelling that keeps listeners coming back for more.

We maximized client resources by tapping into the brilliant staff of writers employed by Cineplex’s in-house magazine, as well as their massive network of actors, directors, and other industry pros.

During this process, we made adjustments to two pieces of content included in each episode — a quiz, and a “moment of truth” designed to drive home the value of the big screen. By tweaking the approach to these elements, we were able to make them more relatable, engaging, and enjoyable for listeners.

Also assigned to collaborate with Cineplex on the marketing of Hello Movies, we worked closely with pro-host Natasha Gargiulo and Cineplex to plan more frequent social media tie-ins with episode releases.

The product of all of these efforts was a stronger podcast, improved LTR, and a massive increase in downloads for this big-screen giant.