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The Ultimate Guide to B2B Podcasts in 2024
Branded podcasts are more than just a marketing tool; they are a powerful way to engage directly with business audiences, providing unique insights and building deep connections. This guide offers a comprehensive look at the elements necessary to develop a successful B2B podcast, from understanding your audience to measuring success, all through the lens of industry experts at JAR Audio.
Capturing the C-Suite: The Unmissable Opportunity of B2B Podcasts for Marketers
In the digital marketing realm, podcasts have emerged as a pivotal tool, capturing the attention of senior executives with tailored content and insights.
The Art of Balance Between Creativity and Marketing Objectives
My first project in the advertising industry taught me valuable lessons about the necessity of aligning creative efforts with business goals to ensure campaign effectiveness and market relevance.
How Do You Know If Your Podcast Ad Campaigns Are Working to Grow Your Show? Hint: It’s Not Just Downloads. ⬇️
For most brands aiming for brand lift or brand awareness, engaging the right listeners through podcast ad campaigns is key to building long-lasting relationships.
Maximizing Your Podcast Experience: Lessons from Augusta National
Dive into the art of creating a podcast experience that transcends ordinary brand promotion, drawing inspiration from the legendary Augusta National. Learn how prioritizing listener engagement, values, and a rich auditory experience can transform your podcast into a powerful touchpoint for audience connection and brand loyalty.
To Everything There Is a Season: How to Make the Most of Your Podcast Through Strategic Timing
Mastering podcast timing is crucial for engagement and success. Read on to learn how strategic release schedules can make your podcast stand out.
Frame it Up: How to Make Your Interview Podcast Stand Out
Jen Moss shares a secret weapon for podcasters: framing devices. Transform your interview show from overlooked to unforgettable with strategies that make every episode a must-listen.
Brand Superpower: The Secret Ingredient to a Standout Podcast
Embark on a journey to podcasting excellence by delving into the heart of your brand’s superpower. This unique strength is more than a feature—it’s the essence that sets your podcast apart in a crowded marketplace. Whether it’s creativity, innovation, or exceptional service, discover how your superpower can not only define but also magnify your podcast’s impact, creating a lasting connection with your audience and solidifying your brand’s identity.
Listen to the Winner of JAR’s International Women’s Day Pilot Competition
International Women’s Day … Listen to the trailer for A Touch of Hysteria by Ann Kane Plus, an exciting announcement for emerging women podcasters!
Why Brands Need Journalists on their Podcast Production Teams
This blog post delves into the indispensable role of a journalistic approach in branded podcasting, advocating for authenticity, rigorous fact-checking, and meaningful audience engagement. It underscores the value of including diverse perspectives and the impact of true storytelling on brand perception, illustrated through compelling examples and historical references.
How to Write Episode Titles and Descriptions to Grow Your Podcast Audience
Before a podcast listener ‘hits play’ on your show, they have to decide to listen to your show - and they have to find your show. Episode titles and descriptions can help or hinder you in these critical moments in your customer journey.
From Billboards to Earbuds: The Tipping Point of Branded Podcasts
Explore the groundbreaking strategy behind the "Daredevil" billboard campaign and its lessons for branded podcast success. Uncover how targeted engagement, interactive content, and social media can turn your podcast into a cultural phenomenon.